Don't just represent your roots, help them grow.

It's awesome to rep where you're from but we wanted to create something beyond just cultural pride. A high quality clothing line that looks great, is ethical and sustainably produced, and helps fund grassroots initiatives in our communities.

When it comes to volunteering or giving back, so often it becomes a thing we do on the weekends or “whenever we have the time”. The Weekday Project makes having an impact as effortless as rocking a sweet classic tee any day of the week. Literally.

CURRENT CAMPAIGN: PAKISTAN

As the founder of the brand, it was only fitting to start with my own roots. A nod to my homeland and all the beautiful things it encompasses.

Ethically produced: from farm to hanger

Raw material sourcing from smallholder cotton farmers in the Nile Delta to final production at our garment factory in Alexandria, Egypt, our entire supply chain is transparent & traceable ensuring fair pay and ethical treatment of workers at every step. 

The Cause

Profits from each sale are donated to The Qalam School in Rawalpindi, Pakistan. Since 2010, The Qalam School has been educating hundreds of children from preschool through high school for free, feeding them a hot meal every day, looking after their health, and supporting those who reach college. Learn more about them or donate directly below.

The Qalam School