Don't just represent your roots, help them grow.

It's awesome to rep where you're from but we wanted to create something beyond just cultural pride. A high quality clothing line that looks great, is ethical and sustainably produced, and helps fund grassroots initiatives in our communities.

When it comes to volunteering or giving back, so often it becomes a thing we do on the weekends or “whenever we have the time”. The Weekday Project makes having an impact as effortless as rocking a sweet classic tee any day of the week. Literally.

CURRENT CAMPAIGN: PAKISTAN

As the founder of the brand, it was only fitting to start with my own roots. A nod to my homeland and all the beautiful things it encompasses.

Ethically produced: from farm to hanger

We work with our suppliers to ensure a transparent supply chain, fair pay and ethical treatment of workers at every step. 

The Cause

The pandemic hasn’t been easy for anyone, but it’s particularly difficult for people in the mountains of Gilgit-Baltistan, Pakistan. Portion of proceeds from each sale go to The Root Network, helping local tourism workers stay safe and sustain their businesses during COVID-era travel.

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